Developer Economics 2011 released

A quick plug for one of my work based projects I’m most proud of. Like any good marketer I spend a lot of time understanding the market and what my prospective customers want and need. Historically this investment in insight was proprietary and used solely internally. I had a “light bulb” moment about two and […]

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WIP Jam @ OSiM 2010 Write Up

So today I attended the second day of the snappily titled Open Software in Mobile World conference, or OSiM to its friends. It claims to be the world’s largest open mobile software gathering with 85 speakers and 400 attendees, 2010 being its 5th year of operation. Well, they struggled big time to fill the event. […]

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The Business of API’s – Write Up

On Friday I swung by The Business of API’s Conference at The Guardian’s offices near King Cross station in London. Unfortunately some fires were burning back at the office which mean’t that I couldn’t stay for the entire event, however I caught the first three speakers and Q&A so here are my notes / thoughts from […]

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Developer Economics 2010

Following hot on the heels of the new blog launch last week, I’m delighted to announce that another project we have been beavering away on since last year goes live today; Developer Economics 2010 investigates the  migration of developer mindshare that is taking place in mobile software today and the drivers behind it. The project was really […]

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Why Mobile Operators have a crucial role to play in the second wave of “smart” apps

The following post is a reproduction of my guest blog on VisionMobile.com – please see here for the original. The noise level around Apps and App Stores has reached saturation point. Every day a new launch, a new report, or a new statistic hits the newswires. We have passed the point where there are now […]

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Making sense of a fragmented world; Developer Economics 2010 and Beyond

Since I first starting working on the O2 Litmus concept back in early 2008, I have always tried to ensure our strategy and plans have been under pinned by a clear understanding of both developer needs, and the requirements of O2′s customers. To date we have conducted four major pieces of developer & customer research in 2008 and then refreshing in […]

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