Developer Economics 2011 released

A quick plug for one of my work based projects I’m most proud of. Like any good marketer I spend a lot of time understanding the market and what my prospective customers want and need. Historically this investment in insight was proprietary and used solely internally. I had a “light…

Guest blog post for Vision Mobile

On July 21, 2010, Posted by , In News, By ,,, , With No Comments

Just a heads up that today Vision Mobile posted a new guest blog from me, here’s the abstract: [In the final part of our series on our latest research – Mobile Developer Economics 2010 and Beyond – Telefonica’s James Parton discusses the challenges facing mobile network operators in their quest to…

Developer Economics 2010

Following hot on the heels of the new blog launch last week, I’m delighted to announce that another project we have been beavering away on since last year goes live today; Developer Economics 2010 investigates the  migration of developer mindshare that is taking place in mobile software today and the drivers behind…

Why Mobile Operators have a crucial role to play in the second wave of “smart” apps

The following post is a reproduction of my guest blog on VisionMobile.com – please see here for the original. The noise level around Apps and App Stores has reached saturation point. Every day a new launch, a new report, or a new statistic hits the newswires. We have passed the…

Hectic start to 2010

On February 9, 2010, Posted by , In News, By ,,, , With No Comments

Next week brings the daddy of all mobile related events, Mobile World Congress. I’m aiming to write throughout the week at MWC, as I did in 2009, but who knows if those good intentions will be delivered upon! I definitely will be glued to Twitter, so be sure to follow me…

Making sense of a fragmented world; Developer Economics 2010 and Beyond

On January 28, 2010, Posted by , In News, By ,,,, , With No Comments

Since I first starting working on the O2 Litmus concept back in early 2008, I have always tried to ensure our strategy and plans have been under pinned by a clear understanding of both developer needs, and the requirements of O2’s customers. To date we have conducted four major pieces of developer & customer research in…